Choosing ‘Optimize’ coaching is choosing to optimize your life over the next 3-6 months and to take a next level. We start with a ’Clarity’ coaching session to explore out where you find yourself right now, where you want to go and how can reach the goals that will satisfy you. We work closely together to achieve success and sustainability, both personally and professionally.

Contact us to discuss the possibilities.


‘Optimize’ shapes itself around your specific needs and wishes. Together, we define a clear direction and remain flexible in the unfolding. I am results driven and inspire and support you to actualize change and development in a short period. I want to know what is that you really want and what life wants from you. Optimization if about happiness in your life, both professionally and personally.


Life is too short and precious to make yourself smaller than you actually are and to satisfy with less than you really want.
You deserve to feel good, energetic and happy and to achieve the results that really fulfil you.

Finding your strength and uncovering your talents and potential feels amazing. Working with a passionate coach strengthens self-confidence and courage, and creates resilience when times get tough. Most successful people work with one or more coaches.
Why? Because it is so much easier to achieve success together, than striving for it alone.

I am your coach for if you are ready to get to know yourself a little deeper, to live with more attention and to and make more conscious decisions.
Clients come to me with issues like:
– I want to develop more attention/mindfulness;
– I want to develop my emotional intelligence;
– I want to reach my full potential;
– I want a better work-life balance;
– I am (almost) burnt out, or am currently burnt out;
– Leadership issues; and
– I want to know what really suits me.

ABOUT SIMONE – Founder of Youki

My goal is to make a positive contribution to the development and optimization of individuals, teams and organizations. I am focused on balance, clarity and focus, which creates (personal) leadership. Every organization and every individual is unique. During our collaboration I want to get to know the real you, so we can find the right way forward for you and/or your organization.

People with goals in life succeed because they know where they are going.

“I am more self-aware”

Before I started ‘Optimize’, I was unsure of the direction I needed to take in my career. I was feeling unsure and was looking for a leadership style that suited me. When we started the program, I found it was quite confronting. Simone supported me in a respectful manner and was able to quickly get to the core. She adapted the program to my needs while keeping it light and fun. I have gained very valuable insights and have become aware of my personal values. ‘Optimize’ has enabled me to better fulfil my management role based on my personal motivations and talents. I have more peace, attention and focus on the things that matter to me. I recommend this program to anyone who wants to gain insight into themselves. Investing in yourself is always valuable. Simone also showed her own vulnerability, which made it easier for me to open up. She’s a wonderful person and her positive vibe is contagious.

Susanne Kersten – van Santen
Manager Strategy, Finance & Control

“My life truly is optimized”

After a stressful period in my life I was close to a burn-out. I wasn’t happy, professionally and personally. ‘Optimize’ coaching taught me how to create stillness for myself and tackle my problems step by step. The whole process was pleasant and I felt like I was making valuable strides with every session. A lot has changed over these four months. Given how I am currently feeling, it worked extremely well. Simone is direct and capable of pointing out your blind spots. Her own experience in doing this is very valuable. I am now capable of taking that important step back, to evaluate where I stand and where I want to go. Thanks to ‘Optimize’ and Simone I am now able to enjoy life to the fullest again.

Nick Sandbergen
Business Controller

“This program has enriched my life”
Before I started ‘Optimize’, I suffered from insecurities, rumination and negative thoughts and emotions. I have gained valuable insights and practical tools that I could apply in my life immediately. Simone is very capable of sensing what someone needs, and constantly adjusted the program to my requirements. She has a depth of knowledge and her meditations were really profound. I wish everyone could experience progress similar to what I have experienced during my personal development journey.

Marga Brunekreef
Financieel Specialist


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We are located in Amsterdam,
but serve the world!

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